How we increased sales 474% in six months for one client

Our client came to us at the end of Q4, 2021, having peaked at $5,869 in monthly revenue. Their content was fairly optimized, good photos, and decent SEO. However, when looking through their Campaign Manager, they were doing what many sellers do; running auto campaigns only.

Although they were spending some money, they were not spending it in the right places which is where we came in.

NAC Digital provided Total Account Management, specifically the following services:

• SEO optimized copy
• PPC creation and management
• Inventory forecasting and shipment creation

Our client gave us a limited $4,500/month ad spend budget, which allowed us to scale campaigns greatly. Although there was room to grow, our client wanted to limit advertising to preserve inventory and work with us to understand what their new adjusted velocity was, or the amount of units they would sell per day. The most effective advertising techniques in this case were:

• Competitor Sponsored Product targeting
• Generic Sponsored Product Keyword targeting
• Sponsored Display campaigns

Sales quickly grew. After six months of service, our client's new monthly revenue was $27,874 and continues to grow.