Sports & Outdoors

How we launched a product to $10k with no reviews in 46 days

NAC Digital Launch Case Study

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Services

Platforms

Amazon Seller Central

Project Timeline

Q2, 2022

How we launched a product to $10k with no reviews in 46 days

Project Overview

Our client approached us after ordering 1,000 units of their product. Once we researched the market on their behalf, we knew there were sales to be made with an optimized listing.

Iron Bunny Squat Wedge

Project Execution

NAC Digital provided Total Account Management, specifically the following services:

  • Content creation (one set of (6) explainer images)
  • SEO optimized copy
  • PPC creation and management
  • Inventory forecasting and shipment creation

Results

Being afforded $100 in ad spend per day allowed us to gather data rapidly, and optimize the targets that were converting well. The most effective advertising techniques in this case were:

  • Competitor Sponsored Product targeting
  • Generic Sponsored Product Keyword targeting

After a successful launch, our client's product was in optimal condition to pull back on the aggressive ad spend, and re-strategize to a more conservative, profitable approach. We continue to work with our client in scaling their listing to rank organically for higher search volume keywords.

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