Sports & Outdoors

How we launched a Q4 product and sold out 1,000 units in 26 days

$21k in sales at a 5.4% TACOS

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How we launched a Q4 product and sold out 1,000 units in 26 days

Project Overview

Our client had 1,000 units of a product in Sports & Outdoors that they wanted to launch in Q4. Our target goal was to sell 500 units over the holiday and establish organic ranking on our core keywords.

Using the NAC Digital launch methodology, we quickly gained more traction than anticipated which established our client's product on page #1, organic placement #1 for all core keywords. We gained the "Number #1 New Release Badge" which further helped conversion rate as there were no reviews.

Project Execution

NAC Digital provided the following:

  • Graphic content development
  • PPC advertising and optimizations
  • Launch performance recap

Results

The results:

  • $21,168.18 total sales
  • $1,161.85 ad spend (5.4% TACOS)
  • $4,134.03 ad sales
  • 985 units (15 were stuck in FC processing)
  • 1 very happy client

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